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Communication Plans

Closing the Gap in Cardiovascular Disease Risk - A Comprehensive Communications Plan   

Target Group

The adult Hispanic population in Tennessee shows a marked disparity when it comes to cardiovascular disease risk and treatment. Certainly one contributing factor is the disproportionately high rate of poverty among this population compared to other ethnicities in the state and the broader U.S. population. Forty-one percent of the adult Hispanic population lives in poverty, which is nearly double the national rate of 24 percent. And even compared to the adult Black population and the Hispanic population, the rate is 26 percent vs. 41 percent, respectively.[1] Other reasons point to cultural sensitivities and poor diet and exercise habits.

Selected Health Indicators

· Physical activity 

· Nutritional status 

· Health literacy

These broad indicators will be considered along with income and insurance status, since these two indicators influence most other socioeconomic issues, including education, housing, employment, and food affordability    (Click link to read full plan with budget,  SWOT analysis, evaluation plan, and Powerpoint)


Public Relations Plan - Wag and Walk for Health

Joining forces with a local animal shelter, this organization utilizes an integrated public relations campaign to raise awareness about the importance of physical activity, especially walking, for both human and canine health.   (Click link to read details about the campaign)   https://bu.digication.com/media_relations_final_project/Welcome/published 

Academic Papers

 Population Health Summit  February 28, 2019   Abstract

Poster Title

Libraries on Long Island - Interactive Asset Map of Social and Health Programming Tied to the State’s Prevention Agenda Priority Health Topics and Kaiser Social Determinants of Health


Long Island Health Collaborative Staff

· Janine Logan MS, Director

· Pascale Fils-Aime, MPH, MBA Community Health Coordinator

Stony Brook University Program in Public Health Faculty and Students

· Lisa A. Benz Scott, PhD, Professor and Director, Program in Public Health

· Bianca Franza, Graduate Student

· Gabriella Zappala, MPH 

· Jake Labriola, MPH

Hofstra University MPH Program Faculty and Students

· Anthony Santella, DrPH, MPH, MCHES, Associate Professor of Public Health

· Jessica Holzer, PhD

· Terryanne Montague, MPH

· Anu Anish, MPH

· Elizabeth Juarez

· Noam Ron

Library System Administrative Staff

· Valerie Lewis, Administrator of Outreach Services Suffolk Cooperative Library System

· Nicole Scherer, Outreach Services Specialist, Nassau Library System

Corresponding/Presenting Author

· Janine Logan, Senior Director of Communications and Population Health, jlogan@nshc.org, 631-963-4156

Learning Objectives:

· Determining the breadth and scope of health and social support programming available at public libraries in Nassau and Suffolk counties

· Understanding the volume and type of social and health resource needs expressed by library patrons

· Determining extent that programming addresses Prevention Agenda (2013-2017) health priority topics and/or Kaiser Family Foundation social determinant of heath categories (6)

· Assessing gaps in health and social support programming

· Exploring the feasibility of libraries as partners in health and social service interventions to improve population health

Partners in the Intervention

· Public Libraries (121)

· Academic institutions

· Hospitals 

· Community-based organizations

· Long Island region’s Population Health Improvement Program (PHIP) contractor


Project Summary

The Health Affairs article “Beyond Books: Public Libraries as Partners for Population Health”[1] sparked the collaborative research project undertaken by the partners noted above. This article uncovered a role that public libraries are playing in meeting the health and social support needs of communities. Since its publication, several news outlets on Long Island have reported on the vital role our public libraries, which are trusted resources in the community, play in meeting diverse population health needs, especially for those who are marginalized and suffer from health disparities. The Long Island Health Collaborative (LIHC) was interested in investigating how community partners, particularly libraries, address Prevention Agenda priority health topics and the Kaiser Family Foundation social determinants of health. Public health graduate students conducted environmental scans of programs offered by libraries in Nassau (n=59) and Suffolk (n=62) counties. The students reviewed data from 2016-2018 by analyzing publicly accessible newsletters, calendars, pamphlets, flyers, and websites. Content analysis was conducted for every program and coded by social determinants of health and Prevention Agenda (2013-2018) Priority Health topics and results were entered into an Excel spreadsheet. Using ArcGIS software, two interactive layered maps were created 1) for research use and 2) public use. The maps are housed on the LIHC website where a landing page provides context for the research project and its components, as well as basic health and social support terminology definitions. The interactive research map helps researchers and providers of health and social programming determine gaps in services in relation to zip code level SPARCS discharge data for certain diagnoses. Working with the libraries and provider partners, programming can be modified and/or implemented to meet the needs of the communities. The public facing interactive map is a tool for the public to discover programming. For libraries to become full partners in public health, more funding from both public and private sources is needed. This research provides a strong case for enhanced funding. Data collected is historical, but results can be used to inform future programming needs. The data can also be used to identify how libraries are impacting specific population health issues, such as the opioid epidemic, obesity, food insecurity and homelessness, and chronic diseases. There is empirical evidence that opiate abusers have used public libraries as injection sites and that some library staff trained in Narcan administration have served as first responders. 

Lead Presenter Bio Sketch

Janine Logan is Senior Director, Communications and Population Health for the Nassau-Suffolk Hospital Council and Director of the Long Island Health Collaborative, a population health-based initiative coordinated by the Hospital Council and supported by a New York State Population Health Improvement Program grant. She is the recipient of regional and national peer organization awards for her efforts in public health promotion. In addition, she holds expertise in communicating complex health policy topics, including a wide range of legislative and regulatory issues at both the state and federal levels, for the benefit of the provider community, the media, legislators, and the public. She holds a master’s degree in Health Communications from Boston University. 

Conflicts of Interest

There are no conflicts of interest.


[1] Morgan, A., Dupuis, R., D'Alonzo, B., Johnson, A., Graves, A., Brooks, K., Klusaritz, H. (2016). Beyond Books: Public Libraries As Partners for Population Health. Health Affairs , 11, 2030-2036.

 Population Health Summit   December 2016     Abstract 


Cross-Collaborative Identification of Unmet Health Needs and Disparate Areas on Long Island: Presentation of Primary Data Collection at the Community Level


· Michael Corcoran, Data Analyst, Nassau-Suffolk Hospital Council, Population Health Improvement Program

· Alyssa M. Dahl, MPH, CPH, Principal Healthcare Information Analyst, The DataGen Group

· Pascale Fils-Aime, Public Health Intern, Nassau Suffolk Hospital Council, Population Health Improvement Program

· Laurel Janssen Breen, PhD, RN, CNE, Chair, Academic Partners Workgroup, Qualitative Research Consultant

· Janine Logan, APR, Senior Director, Communications and Population Health, Nassau Suffolk Hospital Council, Population Health Improvement Program

· Sarah Ravenhall, MHA, CHES, Program Manager, Nassau-Suffolk Hospital Council, Population Health Improvement Program

· Kim Whitehead, Communications Specialist, Nassau-Suffolk Hospital Council, Population Health Improvement Program

· Partners of the Long Island Health Collaborative, Population Health Improvement Program

CORRESPONDING AUTHOR: Janine Logan, jlogan@nshc.org, 631-963-4156


· Identify the advantages of a collaborative approach when assessing community health needs in a geographically challenging region

· Gain familiarity with and substantiate the value of evidence-based data collection tools for acquisition of meaningful primary data elements

· Explain the value in collection of novel, actionable data for justification of enhanced or extended community services 

· Recognize the distinction between qualitative and quantitative data collection and analysis methods, while reinforcing the role of both approaches in the application of health interventions.

· Brainstorm innovative ideas for using data analysis and reporting to drive community improvement and strategic planning



In line with New York State health reform efforts, partners of the Long Island Population Health Improvement Program (LIPHIP) worked jointly to identify the most pressing health needs and the predominant social determinants of health barriers facing communities within Nassau and Suffolk Counties. The Long Island Health Collaborative (LIHC) is a diverse workgroup of committed stakeholders who agree to work together to improve health status and outcomes for Long Islanders. In 2014, the LIHC was awarded funding from NYS Department of Health as a regional LIPHIP. The LIPHIP presents this actionable, scientific data via localized maps, interactive tables, and interpretive analyses. 


With data collection and analysis serving as the backbone for selection of regional population health activities, LIPHIP partners worked collectively to identify a regional data analysis strategy. Primary data collection tools were developed by stakeholders following collective impact approach.

· Zip code level quantitative data elements collected from community members using a culturally sensitive Prevention Agenda Survey tool

· Comprehensive qualitative data collected during Summit Events for community-based/community-serving professionals during facilitated discussions

Community member survey results were compiled, weighted and analyzed ensuring validity and reliability. Data elements are presented in a publically accessible data tool, allowing for stratification by zip-code and demographic characteristics.

Strategy for conducting qualitative analysis was identified by a designated research team. Data was categorized and keyword coded using ATLAS.ti qualitative data analysis software. Meaningful synthesis of data elements led to the development of two county-level qualitative research reports with analytic interpretations. 


Community Survey: A total of 5,397 Surveys were collected between January and June 2016.

· Chronic disease incidence and mental health emerged as areas of high-need

· Leading barriers to accessing medical care included inadequate insurance, inability to pay co-pays and fear

CBO Summit Events: 119 organizations participated, contributing to the diversity and breadth of qualitative data collected.

· Analysis revealed chronic disease incidence and mental health as the top concerns 

· Barriers to accessing care in Nassau County included lack of support and understanding/awareness of system navigation; Suffolk County included transportation and understanding/awareness of system navigation


Groundbreaking LIPHIP-led data collection efforts are being used to achieve improved total population health at community, regional and state levels. Data findings have been used to drive state-required Community Needs Assessments and community level interventions for hospitals and Local Health Departments. Community organizations now have access to tailored reports supporting evidence-based programming and interventions. The importance of data drilling to reach community-specific conclusions has become apparent as we look to improve health outcomes across sectors. 

In March, stakeholders unanimously agreed upon selection of Preventing Chronic Disease as the Prevention Agenda Priority with focus areas (1) Reduction of obesity in children and adults (2) Enhanced access to chronic disease self-management programs in clinical/community settings. The group also agreed to overlay strategies of the promotion of mental health and the prevention of substance abuse in coordination with DSRIP milestones. 

 An Examination of Interactive Marketing and Its Interplay with Psycho/Social Dynamics

Human Behavior Showcased via Social Media Propels ALS Ice Bucket Challenge Success

     The fact that the challenge itself – to douse or donate - of the 2014 ALS Ice Bucket Challenge was lost in a viral social media frenzy points to a psycho/social force that is more powerful and pronounced than social marketers and fund raisers could ever predict.  The homegrown challenge grew innocently enough from a simple dare.  Yet, as the days and weeks of the 2014 ALS Ice Bucket Challenge wore on, the majority of the participants ignored the dare and simply doused and donated, according to a variety of news reports and video views.  This defies the inherent logic of choice.  The ubiquity of social media explains how this happened, but the complexity of human behavior explains why.    (Click  link to read full paper)